Blog
Compiled notes from the Swep team
NewsApr 28, 20261 min read
Swep.ai is now live
Swep.ai is live, giving teams a way to understand how their brands appear in AI-generated answers and recommendations.
Read article
BlogApr 23, 20266 min read
Why ChatGPT Recommends Your Competitors (And How to Fix It)
Your customers are asking AI who to choose. If ChatGPT, Gemini, Claude, or Google AI Overviews recommend competitors instead of you, the problem is usually weak AI visibility signals, not bad luck.
Read article
BlogApr 20, 20265 min read
GEO in 2026: Why Brands That Aren’t Optimized for AI Will Disappear
A more practical look at GEO in 2026: why AI answers change visibility, what brands should worry about, and how to become easier for AI systems to understand, trust, and cite.
Read article